Fundsmith LLP ("we", "our" or "Fundsmith") is committed to protecting and respecting your privacy including when you visit our website (the/our "Website"). This privacy policy together with the Legal Notice sets out the basis on which any Personal Information (defined below) we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your Personal Information and how we will treat it.

For the purpose of applicable data protection legislation such as the Protection of the Personal Information Act 4 of 2013 ("Data Protection Legislation"), the responsible party is Fundsmith LLP (Company number: OC354233) of 33 Cavendish Square, London, W1G 0PW, United Kingdom.

"Personal Information" shall mean any information of a personal nature by which you can be identified as an individual such as your name, postal address, email address, telephone number, home country, postal code, your fax number, gender, age, and/or financial details.


This privacy policy covers:

  1. The information that we collect from you
  2. The information that we receive from other people
  3. Our use of your information
  4. How we share your information
  5. Our security and data retention measures, and any transfers we make outside of South Africa
  6. Your rights in respect of your information and third party websites
  7. Accessing and updating your information
  8. Cookies
  9. Children
  10. Changes to our privacy policy
  11. Our contact information


When you visit or otherwise use the Website we may collect and process the following data (which may include Personal Information) about you:

  1. details of your visits to the Website including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources that you access;
  2. information that you provide by filling in forms on the Website. This includes information provided at the time of registering to use the "My Account" section of the Website, using the dealing service available on the Website or requesting further information;
  3. details of transactions you carry out through the Website; and
  4. if you contact us, we will keep a record of that correspondence

Some of this information is collected and processed so that the contract with you can be performed, some for the purpose of legal compliance and some for the purposes of our legitimate business interests (subject to your rights), namely to analyse the use of our Website and services in order to continually improve our business and services.

The supply of your Personal Information is voluntary; however, you acknowledge that we cannot make certain services available to you on the Website if you do not wish to supply such Personal Information.


We work closely with third parties who may collect Personal Information from you and pass it on to us. Where this is the case, we or the third party will ensure that you are notified about such collection of Personal Information and where necessary by law, you have given the relevant consents to ensure you are happy with the ways in which your Personal Information will be used and transferred to us.


We will use your Personal Information to (a) ensure that the content of the Website is presented in the most effective manner for you and for your computer; (b) carry out our obligations arising from any contracts entered into between you and us; (c) to allow you to participate in interactive features of our services, when you choose to do so and to respond to any queries you make; and (d) to notify you about changes to our products or services. We will also use the information we collect from you for the purposes of statistical analysis and to help us prevent fraud and/or money laundering and where required or authorised by law to do so.

Where you have consented at the time we collected your data or where we otherwise have a right to do so, we may use your information to let you know about our products and services that may be of interest to you and/or inform you about important changes or developments to our services, by post, telephone, mobile messaging (e.g. SMS, MMS etc.) as well as by e-mail.

If you change your mind about us using your data in the ways described in this policy, please let us know by contacting us using the details set out in section 11 below. You may also opt out of receiving marketing from us by following the instructions outlined in the relevant communication.


In order to provide our services to you we have to share your information with certain third parties such as:

  1. where you have notified us of your financial or investment adviser, the Personal Information provided to us may be shared with that adviser. You should notify us if you no longer wish Personal Information to be shared with your adviser or of any change in the adviser;
  2. if we undergo a group reorganisation or are sold to a third party, the Personal Information provided to us may be transferred to that reorganised entity or third party and used for the purposes above; and/or
  3. if we are under a duty to disclose or share your Personal Information in order to comply with any legal or regulatory obligation. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may also disclose your Personal Information to any member of our group to the extent that it is necessary for us to provide our services to you or to our affiliates, agents, advisors, employees and/or third-party service providers and suppliers who assist us to interact with you via our Website, mobile communications and/or email, and thus need to know your Personal Information in order to assist us and to communicate with you properly and efficiently.

By submitting your Personal Information to us, you acknowledge that the third parties listed above may be processing your information. Fundsmith asks all third parties to treat your data securely and in accordance with this privacy policy, and will take reasonable steps to enforce this and are legally bound in writing to confidentiality and non-use obligations.

We may use the information that you provide to us if we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation; or in order to enforce the terms of any agreement; or to protect the rights, property, or safety of Fundsmith, its employees or others. This includes exchanging information with other companies and other organisations for the purposes of fraud and/or money laundering protection and prevention.


We recognize that protecting your privacy is important to you. For this reason, we are committed to protecting the Personal Information you provide in a variety of ways.

We will -

  1. treat your Personal Information as strictly confidential;
  2. where legally required to promptly notify you if we become aware of any unauthorised use, disclosure or processing of your Personal Information;
  3. provide you with reasonable evidence of our compliance with our obligations under this privacy policy on reasonable notice and request; and
  4. upon your request, promptly return or destroy any and all of your Personal Information in our possession or control.

We take appropriate technical and organizational measures to ensure your Personal Information is secure and to protect your information from unauthorised access and against unlawful processing, alteration, accidental loss, destruction and damage. We will only keep your information for as long as we reasonably require and, in any event, only for as long as Data Protection Legislation allows. Where your information is no longer required, we will ensure it is disposed of in a secure manner and, where required by applicable law we will notify you when such information has been disposed of.

Where you have chosen a password which allows you to access certain parts of the Website, you are responsible for keeping this password confidential. We advise you not to share your password with anyone.

You warrant that all information (including Personal Information) that you provide to us is accurate, truthful and current information, and not to impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything. Failure to adhere to this requirement will entitle us, among other things, to terminate your use of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps to protect your information, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk.

The information that we collect from you may also be transferred to, and stored at, a destination outside of South Africa such as the United Kingdom and the European Union. It may also be processed by staff operating outside South Africa who work for us or for one of our suppliers. This includes staff engaged in, among other things, the processing of your payment details and the provision of support services.

By submitting your Personal Information, you are acknowledging this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely (including when transferred outside of South Africa and in accordance with this privacy policy and the Data Protection Legislation. This means that we will only transfer your information to third parties that (a) are in countries that provide adequate protection to Personal Information; as those set out in the Protection of Personal Information Act 4 of 2013 or (b) have agreed to provide all protections to your Personal Information as set out in the Data Protection Legislation or (c) where you have consented to the transfer, storage or hosting of your Personal Information on servers outside of South Africa. If you are concerned about these arrangements, you should not use the Website.


Should you have any queries or complaints in relation to how we use your information, please contact us via the details set out at section 11 below. Should you wish to take any complaints or queries further, you have the right to contact the information regulator regarding such issues.

Our Website may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these websites or their related policies. Please check these policies before you submit any Personal Information via these websites.

You agree that we are not liable for any of the following –

  1. the content, security, operation, use, accuracy or completeness of any such third-party websites; or the products or services that may be offered or obtained through them; or the accuracy, completeness, or reliability of any information obtained from a third-party website;
  2. the ownership or right of use of any licensor of any software provided through any third-party website;
  3. any content featured on a third-party website that is accessed through the links found on the Website; and
  4. any failure or problem that affects the products or services of a third-party website, for example any telecommunication service provider, internet service provider, electricity supplier, local or other authority.


You have the right to see the information we hold about you and to ask us to: (a) make any changes to ensure that any information we hold about you is accurate and up to date; (b) erase or stop processing any information we hold about you where there is no longer a legal ground for us to hold it; If you wish to request details of the Personal Information held by us you should write to us at Fundsmith LLP, 33 Cavendish Square, London, W1G 0PW, United Kingdom, or email us at If any information held by us is incorrect please let us know and it will then be changed.


We use cookies on our Website to distinguish you from other users of our Website. For more information, please visit our Cookie Policy.


The site is not intended for children under of the age of 18 years old and we do not knowingly or intend to collect Personal Information of children. If you are under age do not use our Website without the consent of your legal guardian.


Fundsmith may amend this privacy policy at any time without notice. By continuing to use the Website, communicating with us, or otherwise providing us with your personal details, you agree to the updated privacy policy. If you do not agree to any changes that we make, you should not use or access (or continue to use or access) the Website and/or our services. Any changes to our privacy policy will be posted on the Website and, where appropriate, notified to you by e-mail.


Questions, comments and requests for further information regarding this privacy policy are welcomed and all comments, queries and requests relating to our use of your information are also welcomed (including in relation to transfer of data outside of South Africa) and should be addressed to us at Fundsmith LLP, 33 Cavendish Square, London, W1G 0PW, United Kingdom; or call our customer services team on 020 3551 6337. Alternatively you can contact us by email at